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  • Norton in Administration

    Norton gone broke again. One chap had just paid 45,000 in full for a bike that was promised to be built in five weeks, unfortunately paid by bank transfer so no possibility of seeing that again.
    https://www.leicestermercury.co.uk/n...Oe7gO8Cx3te1Zc

  • #2
    Not surprising, Norton (unlike Triumph) had lost their way, concentrating on the bespoke and high end market rather than a moderately priced bike for the everyday rider.
    Last edited by John Wakefield; 30/01/2020, 09:45 AM.

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    • #3
      It seems they diversified into too many models, never having resolved the problems associated with their original 961. Finances spread to thin, the pension fund was plundered, then HMRC not paid.The writing has been on the wall for some time. A Chinese or Indian investor to the rescue, perhaps?

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      • #4
        Garner has two other companies in administration too.....it makes you wonder.

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        • #5
          Ian, The 650 engine was being built and developed by Zongshen so presumably they will manufacture it for use in something to recoup their investment. Very little appeared to have actually been manufactured at Norton so who knows what is made by whom? The Bank owns the Norton name as security for a 7m loan apparently.

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          • #6
            Maybe Donington was a glorified assembly plant? I do believe most of the 961s were made there; engines, frame etc. I don't know about the later models, V4 & 650. It will no doubt unravel in due course.

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            • #7
              Steeped in controversy from the start, I suspect it will be bought back by the present owners

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              • #8
                For those interested the "Accessnorton" website has lots of speculation, advice and opinions.
                An article in the Guardian shows the issue is much wider ;https://www.theguardian.com/busines...torcycles-collapsed-amid-acrimony-and-scandal

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                • #9
                  Originally posted by Dogsbody View Post
                  Norton gone broke again. One chap had just paid 45,000 in full for a bike that was promised to be built in five weeks, unfortunately paid by bank transfer so no possibility of seeing that again.
                  https://www.leicestermercury.co.uk/n...Oe7gO8Cx3te1Zc
                  Not surprised either , a engine that always looked too big like someone had pressed the plus 33% button on the CAD program , ungainly awkward looking engine and then getting it to look a nice complete bike , difficult and in my opinion they didnt pull it off .

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